Bad starts kill good products

Find out what the best companies do before building an MVP

I help founders align fast, cut noise, and test the idea before they burn months on it.

Book your free 20 minute Clarity call

Juicy problems

When your product feels stuck.
It’s not the team — it’s what you missed.

Meeting marathons with what feels like no progress.

The work feels dry, with little energy left at the end of the day.

You're feeling the pressure from above to 'just ship something.'

Between vision and action, things get messy. That's where Juicy helps.

Between vision and action, things get messy.
That's where Juicy helps.

Between vision and action, things get messy.
That's where juicy helps.

What we do

Three sprints.
One transformation.

From chaos to clarity, proof, and momentum.

Clarity

2 day Foundations

We align your team around a clear customer, problem, and clear differentiation in just two days.

With a shared direction and a testable approach, you’ll stop circling and start moving with purpose.

Proof

Proof in 1-2 week

Validate ideas fast with customer evidence. You start with opinions and competing ideas.

You end with evidence, feedback, and confidence in your next move.

Confidence

4-6 week of flow

Turn repetition into certainty through three back-to-back Proof Sprints.

Iterate on your hypothesis until you've a validated direction, and the have evidence to build with confidence.

Book your free 20 minute Clarity call

What we do

Three sprints. One transformation.

From chaos to clarity, proof, and momentum.

Clarity

2 day Foundations

We align your team around a clear customer, problem, and clear differentiation in just 10 hours.

With a shared direction and a testable approach, you’ll stop circling and start moving with purpose.

Proof

Proof in 1-2 week

Validate ideas fast with customer evidence. You start with opinions and competing ideas.

You end with evidence, feedback, and confidence in your next move.

Confidence

4-6 week of flow

Turn repetition into certainty through three back-to-back Proof Sprints.

Iterate on your hypothesis until you've a validated direction, and the have evidence to build with confidence.

Book your free 20 minute Clarity call

Juicy results

I’ve helped global brands move faster, and early-stage start-ups close deals

“We’d discussed this workflow for years but could never get it on a roadmap.

This helped us see a different approach, and became the case study internally for how we want to work”

“We’d discussed this workflow for years but could never get it on a roadmap. This helped us see a different approach, and became the case study internally for how we want to work”

Marcus Birke,   
Global Director of open innovation and partnerships

We helped a global fertiliser manufacturer establish a workflow between brands farmers love, and immediately adopted.

“This helped us see a faster way to show what we could offer to Lovdata.

We got there two months faster. The team didn’t realise how many different views we had of the same topic.”

“This helped us see a faster way to show what we could offer to Lovdata. We got there two months faster. The team didn’t realise how many different views we had of the same topic.”

Jonas Kloster

CEO, Co-founder

Jonas Kloster

CEO, Co-founder

We helped an early-stage founding team see a faster alternative and close a deal two weeks later.

Who am I